Zarea – Pakistan's Biggest Commodities B2B Platform

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ZAREA VISION

Our Vision

We aspire to transcend boundaries through innovation and efficiency, revolutionizing the industry with cutting-edge technology. By fostering strong partnerships and upholding an unwavering commitment to excellence, we seek to empower our stakeholders and contribute to sustainable economic growth. Our vision is to be a catalyst for progress, creating lasting value and driving positive change in the communities we serve.

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Zarea is transforming commerce by unlocking Pakistan's $50B commodities market empowering SMEs, boosting output, enabling capital access, and driving digital growth.

OUR CEO

Ali Alam Qamar

MISSION

Our Mission

Rooted in innovation, integrity, and inclusivity, our mission is to transform the commodity sector by unlocking economic potential and simplifying market engagement. We are committed to serving farmers, businesses, and investors, acting as a trusted gateway to opportunities that foster sustainable growth and shared prosperity.

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HIGHLIGHTS

OUR TEAM

Our Timeline

Export to UAE

Successful execution of its first export consignment to UAE as part of its global expansion strategy

Incorporation In UAE

Base in Dubai Silicon Oasis Freezone, Zarea Commerce FZCO will serve as regional headquarters for scaling international operations.

Listing on PSX

Listing on PSX Pakistan’s first e-commerce platform to launch an IPO, marking a digital economy milestone.

Businesses we cater to

Serving Pakistan's Diverse Business Sectors

Whether you're a small shop or a large-scale enterprise, Zarea delivers tailored supply solutions for your industry needs.

Paper Manufacturers

Reliable raw material sourcing to support continuous operations.

Power Plants

Ensuring timely procurement of critical supplies for uninterrupted energy supply.

Cement Plants

Timely sourcing of critical input materials — coal, chemicals and other production essentials.

Chemical Industries

Secure and compliant commodity procurement at scale.

Cattle Farms

Quality feed and essentials delivered with reliability.

Textile Mills

Consistent access to essential inputs for textile production.

Food Industries

Bulk commodity sourcing tailored to your food production needs.

Flour Mills

High-quality grains and timely delivery for optimized output.

Our Core Values

Innovation with Invention

We don’t chase trends—we build solutions. At Zarea, innovation means more than just new technology; it means finding smarter, more effective ways to solve real-world problems. We harness technology as at ool to drive value, efficiency, and progress—not as a gimmick. Our approach blends creativity with practicality, delivering results that matter

Transparency

At Zarea, we believe that trust starts with transparency. Whether it's how we price our products, structure our partnerships, or communicate with stakeholders, we are committed to openness and honesty in everything we do. Clear, direct communication is not just a practice—it’s a principle that guides our decisions and builds lasting confidence across our network.

Reliability in Every Deal

Consistency is at the heart of Zarea’s operations. Every deal we make is a promise—and we keep our promises. Buyers, suppliers, and investors rely on us because we’ve built a reputation for following through, every time. From logistics to execution, we maintain a high standard of dependability, ensuring that our partners can count on us for today and tomorrow.

People-first Partnerships

Relationships are the foundation of our business. We prioritize empathy, respect, and mutual growth in every partnership we form. Whether we’re working with a first-time supplier or a long-term investor, we focus on building trust and creating value for everyone involved. At Zarea,people come first—always.